eSports Sr Manager – Asia

  • EA - Electronic Arts
  • Seoul, South Korea
  • 28 Feb, 2018
Full time eSports

Job Description

eSports Sr Manager - Asia (115906)

Requisition ID 115906 - Posted 12/03/2017 - Regular - Global Publishing - APAC - Marketing - Seoul - Seoul - Korea, Republic of - Asia

eSports Sr Manager – Asia


As a member of Electronic Arts, you are part of an elite team of innovative and highly skilled specialists who lead the gaming industry. 

Located in Seoul and reporting to Head of Player Engagement, the eSports Sr Manager – Asia is a strategic player engagement role within the EA F2P publishing team.  The role is responsible for determining e-sports strategies and develop structures to engage players from the grassroots level through to the professional club players. Working with the global competitive gaming team, local publishing teams, our studios and 3rd party operators the role will lead a cross-functional team to increase engagement in-game and out of game for all players across Asia.




  • Lead the design and development of all EA Asia F2P’s E-Sports programs ensuring engagement at all levels of play from grassroots to pro
  • Directly manage the relationship with our 3rd party operators in China, Korea, and SEA, in connection with their local e-sports programs involving EA properties.   
  • Align and work closely with our Global Competitive Gaming Division, ensuring Global Strategy is reflected in Asia plans
  • Develop our relationship with players plus our networks of e-sports organizers, broad/shoutcasters, and volunteers.
  • Partner with the studio, central technology, marketing teams, and publishers to understand and improve the quality of gameplay and features for e-sports players and spectators.
  • Monitor industry and local insights to inform and assist our strategic approach, as well as identify opportunities to bring in additional revenue for our e-sports programs
  • Work with internal and external stakeholders to develop new products, distribution, and digital licensing opportunities to grow EA’s e-sports business throughout Asia
  • Define, implement, and track measurable criteria to evaluate our success in e-sports and set KPIs for growth and develop management level reports in support of business reviews
  • Drive quarterly planning meetings with regional operators to review eSports strategy and plan for the upcoming period
  • Ensure effective communication between a number of stakeholders by serving as the lead point of contact across a number of internal and external partners
  • Assesses market competition by comparing the company's product to competitors' products
  • Set meaningful and measurable KPIs against all campaigns and marketing initiatives
  • Monitor effectiveness of all eSports events and campaigns, providing regular reports to publishing team, with specific and actionable recommendations for future improvement
  • Constantly monitor eSports strategies, plans and materials from international EA counterparts to ensure consistency, adopt best practices, and gain efficiencies/economies with worldwide plans





  • Deep understanding of the multiple functions that go into an e-sports product with the ability to be conversational in all functions, including: business management, event management, brand management, software development, game design, competitive rulesets, team/player management, content, and broadcast architecture.
  • Understanding of and experience in e-sports and/or sports digital content planning, productions and broadcast/distribution in Asia, specifically in China, Korea, Thailand, and Vietnam, to drive viewership.
  • Ability to communicate but more importantly influence both local Korean stakeholders but also regional and global teams in English
  • Sharp, analytical, and thoughtful. Sound judgment and thoroughly thinks through problems to come up with solutions
  • Experience at developing innovative marketing and campaign plans involving live service including acquisition, engagement and monetization
  • Experience at cross-functional leadership with eSports, live services, web, games and technology development teams
  • Consistent effort, intense commitment, and willingness to go above and beyond when needed
  • Strong team player, behaves like an owner, and ultimately focused on delivering results with high standards
  • Excellent, consistent verbal and written communication skills (both in Korean and English)
  • Strong project and time management skills
  • Solid understanding of Microsoft Office programs
  • Presentation skills including PowerPoint design/creation and public speaking
  • Ideally an understanding of both the gaming and cultural nuances of Korea, Japan and South East Asia





  • A motivated self-starter with a minimum of 5+ years’ management experience leading best-in-class sports, organized play entertainment, or e-sports programs to with deliver demonstrable returns.
  • Bachelor’s degree, Business or Marketing
  • Passion for video gaming and interactive entertainment and for sports/sports marketing with a deep understanding of industry dynamics, trends and players
  • Highly effective communication skills including the ability to communicate effortlessly in English AND Korean - both spoken and written
  • Strong leadership & self-initiative mind
  • Passion for technology, new entertainment experiences and consumer goods.
  • Effective leadership and people management
  • Team-first player, collaborator, as excited to invest in improving the overall team’s performance as they are to excel in their own work. 




Job Ref