Japan Community Engagement Manager (112545)

  • EA - Electronic Arts
  • Tokyo, Japan
  • 28 Feb, 2018
Full time Community Management

Job Description

Japan Community Engagement Manager (112545)

Requisition ID 112545 - Posted 07/11/2017 - Regular - Global Publishing - APAC - Marketing - Tokyo - Tokyo - Japan - Asia コミュニティエンゲージメントマネージャー










The Japan Community Engagement Manager reports to the Japan Marketing & Communication Manager, and is responsible for engaging and building loyalty with EA’s communities, igniting social advocacy at scale with local relevancy with local players, communities and influencers within the territory.


Key responsibilities

  • Responsible for the execution of the local Community plan, within the framework of the regional & global strategy.
  • Lead and/or support the approved projects to a successful launch, ensuring objectives and KPIs are embed and achieved.
  • Manage and moderate all relevant community channels while stimulating the right conversations.
  • Responsible for scheduling and posting content on all EA owned channels, and the ability to work with 1st party partners to provide content on external channels.
  • Ensure the quality of local assets, with particular attention to local and cultural aspects.
  • Managing the relationship between agencies and external partners locally.
  • Management of a Marketing Coordinator, ensuring all locations and distributions are managed effectively.
  • Curate content for local executions, including both EA and user-generated content.
  • Create local content if commissioned by overall strategy.
  • Identify key influencers, engage in outreach activities to build and maintain relationships.
  • Work with relevant social & communication agencies, regarding the planning and execution of local strategies.
  • Execute global game changer programmes in-market.
  • Act as the local lead for our Competitive Gaming Division, including associated channel execution.


Desired Skills and Experience

  • A passion for video games and the entertainment industry.
  • Fluent in both English and Japanese, both written and spoken.
  • An understanding of key cultural celebrations and holiday periods, including key relevant market events that are unique to the region.
  • In-depth practical knowledge of social media platforms across the region.
  • Strong ability to build relationships with internal and external stakeholders.
  • Experience in managing relationships with social media agencies.
  • A proven track record in working in a multinational environment across a diverse market.
  • A team-first player, who works in a collaborative, team orientated fashion, though demonstrates a strong personal work ethic.
  • High attention to detail, ability to ensure the quality and meaningfulness of executions.
  • A self-starter who is passionate to learn and grow.

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